What can Anunay do?
Give a quick overview of your work experience (jobs, internships, volunteering)?
Worked across marketing, digital, and e-commerce roles in Australia and India.
Currently Marketing & E-Commerce Specialist at Winchester Australia, leading website redesigns, Shopify builds, and campaign analytics.
Previously Digital Marketing Coordinator at ROI Growth Agency, managing SEO, paid-media, and cross-team campaign execution.
Earlier roles include Sports Marketing Intern at Deakin University Student Association, Cricket Content Officer at InteractSport, and Marketing & Operations Executive at SportzVillage Xp in Mumbai.
Also volunteered as Game-day Manager for Camberwell Magpies Cricket Club.
Do you have a track record of delivering measurable outcomes or KPIs?
Redesigned Winchester Australia’s website, reducing annual platform costs by ~95% (from ~$10,000 to ~$900).
Developed new brand landing pages that boosted monthly sales by ~20%.
Achieved 60% growth in social media engagement during internship at Deakin University Student Association.
Increased event participation by 40% and secured $100K+ in sponsorships for SportzVillage Xp.
What technical or industry-specific skills do you bring?
Digital marketing tools – Google Ads, Meta Ads, Google Analytics, SEO, SEM
Web and e-commerce platforms – WordPress, Shopify, and conversion optimisation
Data analysis – dashboard creation, performance tracking, and campaign insights
Collaboration – coordinating with product, sales, creative, and logistics teams
What tools/platforms/software are they proficient in?
Google Ads, Meta Ads, Google Analytics
WordPress, Shopify, SEO tools
Microsoft Office Suite, Google Workspace
Canva, Adobe Photoshop (basic design)
HubSpot CRM and marketing automation tools
What qualifications, certifications, or degrees do you hold?
Master of Business (Sports Management) – Deakin University, Australia (2020–2022)
Bachelor of Management Studies – Mumbai University, India (2015–2018)
Certifications:
Generative AI for Digital Marketers – LinkedIn (2025)
Marketing Analytics Foundation – LinkedIn (2025)
Salesforce for Marketers – LinkedIn (2025)
Fundamentals of Digital Marketing – Google (2023)
Social Media Marketing: Strategy & Optimisation – LinkedIn (2022)
I’ve built my career from the ground up, moving countries, creating opportunities for myself, and proving results through measurable outcomes.
Someone should take a punt on me because I combine persistence, adaptability, and real-world experience across marketing, sports, and digital media. I’ve built my career from the ground up, moving countries, creating opportunities for myself, and proving results through measurable outcomes. I’m not afraid to start from scratch, learn fast, and put in the work. What separates me is my ability to blend creativity with data-driven thinking and my drive to turn challenges into progress. I bring energy, reliability, and a strong sense of purpose to every project I take on.
What steps has Anunay taken to break into the sports industry?
Completed a Master of Business (Sports Management) at Deakin University, building a foundation in sports marketing, sponsorship, and event management.
Joined SportsGrad, an industry network connecting professionals and opportunities in sport.
Interned with the Deakin University Student Association, managing 15+ sports events and driving 60% growth in engagement.
Worked as a Cricket Media Content Officer at InteractSport, producing digital content that aligned with fan engagement strategies.
Volunteered as Game-day Manager for Camberwell Magpies Cricket Club to gain hands-on event and operations experience.
Built strong digital marketing and e-commerce skills through professional roles, equipping me with data-driven marketing expertise highly relevant to modern sports organisations.
Anunay’s interest in sport all started from the power os sport in shaping communities
I’ve always been drawn to the energy and emotion that sports create, the way they connect people and shape communities. Growing up, I was fascinated not just by the games but by how brands and athletes inspire audiences through powerful storytelling.
That passion led me to pursue a Master of Business in Sports Management at Deakin and build hands-on experience in sports marketing, from managing university events to producing cricket content. Working in this industry allows me to combine my marketing expertise with something deeply meaningful to me, helping fans, teams, and brands connect through sport.
Since then, Anunay has gone on to work in sport, achieving things like
Saving costs | Social Media Growth | Increased participation |
|---|---|---|
Redesigned Winchester Australia’s website, reducing annual platform costs by ~95% (from ~$10,000 to ~$900) | Achieved 60% growth in social media engagement during internship at Deakin University Student Association | Increased event participation by 40% and secured $100K+ in sponsorships for SportzVillage Xp |
Where does Anunay want to go?
Next 6 - 12 months | Next 5-10 years |
|---|---|
I aim to deepen my expertise in sports marketing and digital media by working with a leading sports or media organisation. My focus is on mastering end-to-end campaign management, strengthening my data analytics and sponsorship strategy skills, and contributing to large-scale marketing activations that drive measurable fan engagement. I also plan to pursue advanced HubSpot and Google Analytics certifications to build a stronger foundation in performance-driven marketing. | My goal is to grow into a senior marketing leadership role within the sports or media industry, ideally managing brand partnerships and large-scale digital campaigns for a major sporting organisation or rights holder. I want to lead teams that use data, creativity, and storytelling to elevate fan experiences and strengthen brand impact. Long term, I aim to help shape marketing strategy at an organisational level, driving both commercial growth and community engagement through sport. |
What sporting problem keeps Anunay up at night, and how would you solve it?
One problem I’d love to help solve is growing soccer in Australia and elevating it to become the country’s premier sport. Despite a passionate fan base and strong participation rates, the sport still struggles with visibility, funding, and long-term talent development compared to AFL or cricket. I want to contribute to building stronger pathways—from grassroots to professional levels—and help position Australia as one of the top football nations in the world. Whether through marketing, fan engagement, or brand partnerships, I’d like to play a role in making soccer a dominant and unifying force in Australian sport.
What is Anunay like?
What kind of environment do you thrive in?
I thrive in a positive, collaborative work culture where ideas are valued, and people are encouraged to take initiative. I perform best in environments that balance structure with creativity, where clear goals are set, but there’s freedom to experiment, learn, and make an impact through meaningful work.
When have you had to show resilience in your life or career?
I had to demonstrate resilience during one of the toughest periods of my life. In 2018, I lost my mother, which completely changed my outlook and forced me to rebuild my sense of purpose. Soon after, I moved to Australia on my own to pursue further studies and start a new life, just before the pandemic hit. Despite the uncertainty and isolation, I kept pushing forward, balancing studies with part-time work to support myself.
After graduating, I went door-to-door to agencies across Melbourne to secure my first full-time marketing role. That experience taught me perseverance, adaptability, and the importance of staying focused even when circumstances are against you.
What about Anunay’s interests outside of work?
What are your interests outside of work?
Outside of work, I enjoy travelling and exploring new cultures, which broadens my perspective and creativity. I also like volunteering and meeting people from different backgrounds to learn from their experiences. I actively seek activities that push me out of my comfort zone, whether it’s public speaking, sports, or new challenges, as a way to overcome anxiety and build confidence through growth.
What is your favourite sporting moment?
My favourite sporting moment is Argentina winning the 2022 FIFA World Cup in Qatar. It was the greatest final I’ve ever seen across any sport, an emotional, high-stakes match that showcased resilience, teamwork, and the magic of football. Watching Messi lift the trophy after such a dramatic game felt like witnessing history and reminded me why I love sport, it unites people worldwide through pure passion.
What’s your ideal holiday?
My ideal holiday depends on my mood, either relaxing by the beach, disconnecting completely, or immersing myself in a new country by exploring as many cities and cultural experiences as possible. I enjoy finding a balance between rest and adventure, where I can unwind but also come back with new perspectives and stories.
If you had 30 minutes to pick the brain of anyone, who would it be and why?
I’d choose Cristiano Ronaldo. I’d want to understand how he built and sustained his discipline, both mentally and physically, for nearly two decades at the highest level. His ability to consistently perform, reinvent himself, and maintain peak fitness is extraordinary. I’d be curious to learn how he structures his mindset, routines, and habits to stay driven and remain one of the best in the world for so long.
What’s book or podcast that’s helped your career you recommend?
Listening to The Joe Rogan Experience, The Lex Fridman Podcast, and The Compound has helped me broaden my perspective on discipline, human behaviour, and financial growth. Rogan’s conversations taught me the value of curiosity and adaptability, Lex Fridman’s podcast deepened my thinking about focus and consistency, and The Compound strengthened my understanding of wealth-building and long-term planning, all of which have shaped how I approach both work and life.
Additional details
Where in the world are you located, and where are you open to work?
Living in Melbourne and open to work anywhere in Regional Australia
What is the most important consideration for you in your next role?
Good Manager and Working Environment.
What others say about Anunay
“Anunay is one of the most reliable and self-driven people I’ve worked with. He takes ownership of projects and always delivers beyond expectations.” — Lee Emberton, Manager at Deakin University Student Association
“He has an incredible ability to connect creative ideas with real business outcomes. His attention to detail and follow-through make him stand out.” — Ewan Watt, CEO - ROI Growth Agency
“Anunay’s positive energy and problem-solving mindset make him a great team player. He’s the kind of person who raises the standard for everyone around him.” — James Harding, Manager at Winchester Australia Ltd"
What questions does Anunay have for employers?
About the Role and Team
How does success in this role get measured in the first 6–12 months?
What are the biggest challenges the team is currently facing?
How does this position contribute to the organisation’s broader goals?
What are the qualities of someone who thrives in this role?
About the Company and Culture
How would you describe the company’s work culture and leadership style?
What initiatives does the company take to support employee growth and learning?
How does the organisation encourage collaboration across departments?
About Career Growth
What opportunities exist for progression or expanding responsibilities?
Does the company support ongoing training or professional development in marketing/sports?
How do you see this role evolving over the next few years?
About the Sports Focus
How does the company measure the impact of its sports marketing or sponsorship initiatives?
What partnerships or upcoming projects in sport is the company most excited about?
How do you integrate fan engagement insights into marketing strategy
About Me as a Candidate
Based on my experience, do you see any gaps I should address early on?
What would you expect me to accomplish in the first 90 days?
What does the onboarding process look like for new hires?
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