What can Emma do?
Give a quick overview of your work experience (jobs, internships, volunteering)?
I completed an internship at GIANTS Netball as a Consumer Experience Intern. Within this role I was responsible for supporting the membership lifecycle, managing ticketing and administrative tasks, as well as providing hands-on support for game-day and netball clinic operations. Post graduation, I have continued my involvement with the sporting club as a game-day volunteer, assisting with fan activations and corporate hospitality to ensure a smooth and positive event experience for members and guests.
Do you have a track record of delivering measurable outcomes or KPIs?
During my internship with GIANTS Netball, I actively drove membership sales both over the phone and in person. On game days and peak membership periods, I served as a primary point of contact for fans. By actively listening to their needs, I was able to recommend the most suitable membership tiers, processing new memberships with 100% accuracy and contributing directly to the team's sales targets.
What technical or industry-specific skills do you bring?
Through my internship with GIANTS Netball, I developed strong technical proficiency in industry-specific platforms, including the ARCHTICS and PCI system. In addition to these skills, I have advanced my Microsoft Office skills, specifically in Word and Excel, by completing targeted courses. Beyond the technical side, my work and internship experience has allowed me to develop strong customer service, collaboration, communication, and attention to detail skills.
What tools/platforms/software are they proficient in?
I am proficient in platforms such as ARCHTICS and the PCI system to coordinate ticketing operations and review member accounts. Additionally, I am highly skilled in the Microsoft Office Suite, with strong capabilities in Excel and Word. I am always eager to quickly learn and adapt to any new internal databases or systems that a sporting club or organisation uses.
What qualifications, certifications, or degrees do you hold?
I hold a Bachelor of Sport and Exercise Management from the University of Technology Sydney.
I also have a strong foundation of resilience and a drive to continuously improve.
I bring a strong combination of formal sports management training and hands-on industry experience. My internship and volunteer work with GIANTS Netball proved that I thrive in dynamic, active environments that require quick thinking and proactive problem-solving. I also have a strong foundation of resilience and a drive to continuously improve. Whether it is managing my focus on the bigger picture or using a collaborative attitude to support the team around me, I bring a reliable work ethic and a member-first mindset to sporting operations.
What steps has Emma taken to break into the sports industry?
To proactively position myself for a career in sport, I have focused on connecting my academic knowledge with real-world sporting experiences. Both my sports management degree and consumer experience internship with GIANTS Netball provided me with a strong foundational knowledge, giving me the practical tools to truly excel. Beyond my internship responsibilities, I also spent time volunteering at GIANTS Netball match days to grow my professional network and gain a deeper look behind the scenes. This hands-on involvement allowed me to refine the communication and interpersonal skills needed to handle the fast-paced nature of a live sporting environment.
Emma interest in sport all started from (take this from their why)
My desire to build a career in sport began at a very young age, as I grew up in a household where sport matches from all over the world constantly played on our TV, sparking a deep, lifelong passion for the industry. This love for the game translated into my own sporting endeavours, where traveling to tournaments allowed me to experience the electric energy and community of sport firsthand. As I started attending more live sporting matches, I became incredibly interested in the logistics and operations happening behind the scenes to deliver a seamless event. Realising I wanted to channel this lifelong passion into a professional career is what drove me to pursue my sports management degree. My goal now is to step behind the scenes myself, using my skills and experience to create that same unforgettable experience and sense of belonging for other fans.
Since then, Emma has gone on to work in consumer experience and membership operations, achieving things like
Achievement 1 | Achievement 2 | Achievement 3 |
|---|---|---|
Processed new memberships with 100% accuracy during game days and peak membership periods at GIANTS Netball, serving as a primary point of contact for fans | Drove membership sales both over the phone and in person, recommending suitable membership tiers based on fan needs and contributing directly to the team's sales targets | Trusted with day-to-day ticketing and membership operations during peak periods, with her supervisor noting her customer service background allowed her to transition smoothly onto internal systems including ARCHTICS and PCI |
Where does Emma want to go?
Next 6 - 12 months | Next 5 - 10 years |
|---|---|
My primary objective is to secure a role within the commercial or consumer department of a professional sporting organisation. I am highly motivated to drive growth through fan engagement or corporate partnerships. By combining the knowledge from my sports management degree with my hands-on experience from my internship, I want to help sporting clubs achieve their commercial targets and deliver an exceptional experience for the fans. Ultimately, I aim to become someone the team can fully depend on to handle day-to-day tasks accurately and efficiently. | In the long term, I aspire to gain interstate experience to broaden my understanding of national sporting operations before eventually taking my career international. Specifically, I would value the opportunity to work within partnerships or consumer operations at Tennis Australia during the Australian Open. My goal is to leverage the knowledge and skills developed there and apply them to an overseas club or organisation, gaining a truly in-depth, global perspective on the sports industry. |
What sporting problem keeps Emma up at night, and how would you solve it?
One problem in sport I’m passionate about solving is the challenge of converting at-home viewers into highly engaged, attending members. As broadcasting and streaming continues to improve each year, sporting clubs and organisations have to work harder to enhance the in-stadium experience. I would love to work on bridging that gap and making fans feel valued from the moment they buy a ticket to the moment they leave the stadium. Additionally, I am eager to use data to address the gap in female sports participation and fan engagement. By understanding what motivates girls and women to attend matches or buy memberships, targeted campaigns can be created to break down barriers and build a more inclusive community for the club.
What is Emma like?
What kind of environment do you thrive in?
I thrive in a dynamic, collaborative environment where teamwork is essential to getting the job done. My time as a Consumer Experience Intern at GIANTS Netball and volunteering on game days taught me that I excel in settings that require high adaptability. I really enjoy working where I can think on my feet and maintain a proactive, solution-oriented approach to problem-solving.
When have you had to show resilience in your life or career?
A significant time I had to demonstrate resilience was when I had to navigate a sudden, major knee operation while maintaining my commitment to upskilling and advancing my career goals. Recovering from surgery required discipline, and I had to quickly learn to adapt my daily routine, manage my energy levels, and remain mentally focused on the bigger picture. Balancing rigorous physical rehabilitation with self-driven technical training taught me a lot about perseverance. This experience proved to me that I have the mental toughness and adaptability required to handle the fast-paced, unpredictable nature of sporting operations.
What about Emma interests outside of work?
What are your interests outside of work?
Beyond my sporting interests, I enjoy immersing myself in arts and culture, particularly through reading and attending live theatre or musicals. Additionally, I love getting friends together for group dinners or heading to the cinema for a movie night.
What is your favourite sporting moment?
My favourite sporting moment was during the 2023 FIFA Women's World Cup quarter-final when the Matildas won in a penalty shootout to secure a place in the semi-final. The pure nervousness and excitement of that experience was unforgettable. Seeing the entire country cheering and watching the match together was amazing, and it perfectly showcased the power sport has to unite people.
What’s your ideal holiday?
My ideal holiday would be to visit New York City.
If you had 30 minutes to pick the brain of anyone, who would it be and why?
If I had 30 minutes, I would love to pick the brain of Naomi Osaka to learn about her work ethic and drive for success. She has been highly influential in sparking conversations about mental health and the immense pressure athletes face, championing the importance of speaking out. Additionally, I am fascinated by her highly successful media company, which produces culturally relevant stories and uses her platform to drive positive societal change.
What’s one book or podcast that’s helped your career you recommend?
The Mel Robbins podcast episode on making 2026 your best year greatly assisted me in learning how to build confidence and push myself to gain more experience for my career. It inspired me to write down a structured plan for what I want to achieve this year and map out how to build the daily momentum required to reach my professional goals.
Additional details
Where in the world are you located, and where are you open to work?
I am currently living in Sydney and focused on securing a role here. However, as my career progresses, I am open to international opportunities, particularly in the UK.
What is the most important consideration for you in your next role?
In my next role, what is most important to me is the opportunity for professional growth and skill development. I excel in a supportive environment that values a healthy work-life balance and is guided by strong leadership. Having a manager who actively supports mentorship and professional advancement is something I highly value.
What others say about Emma
At the completion of my internship with GIANTS Netball, my supervisor noted that my previous customer service skills allowed me to transition smoothly to their internal systems and navigate their programs with ease. This gave the team the confidence to trust me with day-to-day operations during peak periods. Additionally, my supervisor commented on how well I collaborated within the team, my willingness to assist with any task, and how my confidence and knowledge contributed to a great overall performance.
What questions does Emma have for employers?
What would success look like for a person in this role?
What are the biggest goals or focus areas for this role?
As sporting operations can be incredibly fast paced how does the team support each other during peak periods?
Is there any room for professional growth within the organisation?
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