What can Anshul do?
Give a quick overview of your work experience (jobs, internships, volunteering)?
I have experience across digital marketing, content, and communications, with a focus on sport, cricket, and multicultural audience engagement.
For the past four years, I’ve strategised, scripted, shot, coordinated, edited, and published content across platforms, both individually and in team settings, building my own media channels alongside professional roles.
I’ve worked with organisations including Scape Student Accommodation, Torrens University, StudyAdelaide, and UniSport Australia, and previously held a full-time role as a Digital Marketing Officer at StudyAdelaide.
I’m currently working as a Digital Content and Communications Officer at South Australia Police, where I continue to build large-scale, purpose-driven digital campaigns.
In sport, I’ve created and delivered content covering Australian cricket, focused on storytelling, pathways, and access to the game. This includes producing content for Torrens Sport and UniSport Australia during the UniSport T20 competition at West Beach Playing Fields, as well as ongoing independent coverage of cricket ecosystems, initiatives, and players.
Alongside this, I’ve grown my own platforms to over 5.3K subscribers on YouTube and close to 14K followers on Instagram, with content centred on sport, cricket, and life in Australia, reaching both domestic, South Asian, and international audiences. This combination of professional experience and hands-on content creation has allowed me to build a strong understanding of audience growth, engagement, and sports storytelling across multiple markets
Do you have a track record of delivering measurable outcomes or KPIs?
Yes, I have a strong track record of delivering measurable outcomes across digital content, audience growth, and engagement. Some of my most impactful results include:
At South Australia Police, we accelerated international recruitment community growth by 60% (1,300 to 2,000 members in 9 months) through strategic content planning, targeted engagement, and data-driven optimisation, directly contributing to achieving a 200-officer recruitment target and establishing a strong pipeline for ongoing international hiring.
I also led destination-style marketing across 736K+ combined social reach (Facebook: 618K, Instagram: 104K, LinkedIn: 14K), positioning Adelaide as a desirable relocation destination for international talent by showcasing lifestyle, culture, and community.
At StudyAdelaide, grew Instagram followers by 13.5% (23,000 to 26,100) while more than doubling average engagement per post (100 to 216 interactions) in a year. Increased LinkedIn engagement per impression from 17.2% to 19.8%, strengthening brand authority and referral traffic to partner institutions.
At Torrens University, with the help of strategic content and stakeholder relationships, we drove 213% growth in subject enrolments (75 to 235 students in 6 months) through integrated digital campaigns, events, and direct outreach.
What technical or industry-specific skills do you bring?
I bring a mix of technical digital marketing skills and industry-specific experience across sport, recruitment, destination marketing, and community engagement.
My core strengths lie in social media strategy and execution across Meta, LinkedIn, TikTok, and YouTube, where I’ve delivered measurable growth through content planning, optimisation, and performance analysis.
I regularly use tools such as Emplifi, Loomly, Sprout Social, and Google Analytics to track KPIs, optimise campaigns, and inform content decisions. From a content perspective, I have end-to-end experience across strategy, copywriting, filming, editing, and publishing, using the Adobe Creative Cloud and other platforms to produce short and long-form content tailored to different audiences and platforms.
I also bring strong SEO and SEM capability, having led audits, keyword optimisation, and website improvements that delivered sustained organic growth.
Industry-wise, I have hands-on experience working with sporting organisations, government agencies, and education providers, delivering campaigns focused on participation, engagement, recruitment, and viewership.
What tools/platforms/software are they proficient in?
Social Media & Content Management: Meta Business Suite, LinkedIn, TikTok, YouTube, Emplifi, Loomly, Sprout
Social Analytics & Optimisation: Google Analytics, SEO/SEM tools
Design & Creative: Adobe Creative Cloud suite
Project & Content Coordination: Marketing automation platforms, CMS for website management
Additional tools such as Canva, CapCut, Edits, and Inshot
What qualifications, certifications, or degrees do you hold?
I hold a Bachelor’s degree in Business, majoring in Marketing, alongside multiple certifications and hands-on experience in paid media, content management platforms, the Adobe Suite, short- and long-form content creation, social media growth, analytics and reporting, and community engagement.
Because I don't just talk about diversity and inclusion, I am the bridge, and I've got the receipts to prove it works.
Here's what separates me: - I have built-in credibility and audience reach I'm not starting from zero. I have built 5K+ YouTube subscribers, 13.8K Instagram followers, and 3.3K+ LinkedIn connections, an engaged multicultural community that trusts me. - I create proof of work, not just resumes 8 Reels outside Adelaide Oval during IND vs AUS ODI—5 hit 20K+ views. Growing SAPOL's international community by 60% in 9 months. Building sports partnerships with Adelaide Strikers, Port Adelaide Football Club, and Adelaide Crows at StudyAdelaide.
I execute, measure, and deliver results. - I understand ROI from a business perspective I know sports organisations are businesses. More diverse audiences = more participation, more engagement, more revenue. I speak both languages, the creative storytelling side and the strategic business side, which means I can deliver content that's authentic AND commercially viable. Bottom line: Taking a punt on me isn't really a punt, it's a strategic bet on someone who's already proven they can deliver, who brings a perspective the industry desperately needs, and who has the hustle, heart, and audience to back it up.
What steps has Anshul taken to break into the sport industry?
I'm not someone who just waits around applying online without proof of work. I know that in Australia, you need to know how to do the work, communicate it effectively, and know the right people. Honestly, sports was never THE priority. Initially, my priority was building a personal brand and securing a full-time job for stability. But now that I'm more settled, I've taken things into my own hands and started doing exactly what's worked for me before: creating content.
Here's what I've done: - During university, I secured a volunteer role at UniSport that was supposed to be just merch management. On the actual day, I positioned myself to work with Brody Burrows, creating Meta Stories and Reels during the UniSport T20 competition between universities from all over Australia at West Beach in Adelaide - After settling into full-time work, my mom came to visit me, and I took her to her first footy game, shot a content piece, and tagged AFL Desi. They onboarded me as a content creator after that and built multiple videos for them.
When cricket season started, I began creating content around my cricket journey and covering domestic matches, which reached large audiences and landed me small gigs with the South Australian Cricket Association's marketing team and the Squads Group handled by Cricket Australia.
I strategized, wrote, shot, edited, and posted 8 Reels outside Adelaide Oval during the IND vs AUS ODI, edited them the same night, posted all 8 the next day, with 5 reaching 20k+ views.
Most recently, while making videos about my grade matches and using them as pieces to educate people about the cricket ecosystem, I observed that there isn't anybody covering domestic cricket in SA. So, I took the opportunity to cover the most recent Men's First Grade T20 comp. Final and the Second XI match between SA and VIC, with them reaching 55k+ and 25k+ views on IG, respectively. I focus on my strengths, create proof of work, and let that open doors.
Anshul’s interest in sport all started whilst watching cricket coverage…
From my perspective, the industry is heavily dominated by ex-players, and while I love listening to the Waugh brothers commentate, sometimes I miss the relatability factor. As Mark Howard said on the Grade Cricketer podcast, if you ask Junior a technical question about cricket, he wouldn't get the context of it and would just say, "What do you mean? You just do it." The same happens with me when somebody asks me, "How are you so confident on camera?" I say and think to myself, "What do they mean? You just turn the camera on and be your most authentic and confident self" I don't say that, I try to give practical tips but I know that I never had to implement them so it always feels like I haven't been able to add value.
I believe I bring a fresh perspective to sports, as someone who plays professional cricket and is in the ecosystem, as someone who enjoys multiple sports and to whom sport comes easily, and as someone who's had this opportunity to settle in this beautiful country. Having this multicultural experience and background, I feel this is a strength, not a weakness. I own being South Asian and bringing all these approaches and perspectives. Knowing the different types of audiences that are, and hopefully will be watching my content, I write and produce with myself in their shoes, in everybody's shoes, asking questions that add value to all. It's definitely difficult, but with time, I've been able to develop this skill and grow with every script or idea I have. To bring this perspective and approach, and to get many people involved in sports where they can forget everything and just enjoy this beautiful thing, that's why I do what I do.
Where does Anshul want to go?
Next six-12 months | Next 5-10 years |
|---|---|
In the next 6–12 months, my goal is to establish myself as a bridge between diverse communities and Australian sports culture. Specifically, I'm working towards someone who brings a fresh perspective to sports consumption, one that gets more cultures and communities genuinely involved. For sports organisations, which are businesses at the end of the day, this means more people participating, more engagement, and yes, more revenue, the kind of problems they want to have. For diverse communities, it gives them a way to bond with other communities, feel at home, and find common ground with Aussies through sport. Whether that's someone barracking for a footy team when they didn't know what 'footy' was three years ago, or supporting a cricket club in the SACA Premier comp. and watching the finals because their club is playing, even if they only follow Tea Tree Gully because of Travis Head, but telling them that Travis Head played for Tea Tree Gully is where I come in. My immediate goal is to become THE person people think of when it comes to multicultural sports storytelling. Beyond that, I want to position myself not just for multicultural roles, but as someone who stands as an example for other people of color who want to work in sports, journalism, or media. I want to show them: I did it, it's not impossible, you can too, and remove this facade of "we're not considered." That's the career trajectory I'm building towards, one story and connection at a time. Big inspiration is Bharat Sundareshan | I want to position myself not just for multicultural roles, but as someone who stands as an example for other people of color who want to work in sports, journalism, or media. I want to show them: I did it, it's not impossible, you can too, and remove this facade of "we're not considered." That's the career trajectory I'm building towards, one story and connection at a time. |
What sporting problem keeps Anshul up at night, and how would they solve it?
The problem I'd love to solve is the accessibility and relatability gap in sports media and community engagement. Right now, the sports industry is heavily dominated by ex-players, and while I love listening to the Waugh brothers commentate, there's a relatability issue. As Mark Howard said on the Grade Cricketer podcast, if you ask Junior a technical question about cricket, he wouldn't get the context—he'd just say, "What do you mean? You just do it." That's the disconnect. But it goes deeper than commentary; it's about who feels welcome in sport. I want to solve the problem of multicultural communities feeling like sport isn't for them. Whether that's someone barracking for a footy team when they didn't know what footy was three years ago, or supporting a cricket club in the SACA Premier comp because their mate told them Travis Head played for Tea Tree Gully, these are the connections that matter. For sports organisations, more diverse involvement means more participation, engagement, and revenue, the kind of problem they want to have. For communities, it creates common ground to bond with Aussies and other communities. Everyone wants to feel involved; it's a basic human emotion, even if they don't express it. The solution? Be the bridge. Make sports storytelling relatable, accessible, and inclusive, so that everyone, regardless of background or technical knowledge, sees themselves in the game and feels like they belong.
What is Anshul like?
What kind of environment do you thrive in?
I do my best work when I'm trusted to run with ideas and deliver results without being micromanaged. Whether it was growing SAPOL's international recruitment community by 60% or establishing sports partnerships at StudyAdelaide, I've proven I can take ownership and execute.
I also thrive in fast-paced, collaborative environments where I can work across different teams and functions.
At SAPOL, I coordinate with government agencies, media outlets, and community organisations.
At StudyAdelaide, I worked between marketing, social media, and external agencies. I enjoy wearing multiple hats and connecting different stakeholders toward a common goal.
When have you had to show resilience in your life or career?
The most significant test of my resilience came when I had to reapply and reinterview for my full-time role at StudyAdelaide, technically interviewing for the job I was already doing. This happened shortly after I'd lost my father. When I didn't get the role, it hit hard, especially during a time when I was already grieving and dealing with the added pressure and responsibility that nobody else but me had put on myself. Managing everything during that period was incredibly difficult. What made it resilient was what came next. I had to actually test the systems and processes I'd been living by and preaching to my audience, about building a personal brand, creating proof of work, networking strategically, and not just applying online and hoping for the best. I had to do this while carrying the weight of personal loss and the responsibility I felt to succeed, not just for myself but for my family. Finding new work during that period forced me to practice what I preach when I needed it most. And when those systems actually worked, when I landed my role at SAPOL, it validated everything I'd been building. That whole period taught me: - How to handle professional setbacks with grace, even during personal hardship - The importance of truly understanding workplace culture, not just doing good work - That resilience isn't just bouncing back; it's managing multiple pressures, applying what you've learned, and coming back stronger It was a turning point that made me more authentic in the advice I give to my audience, because I'd lived through both professional and personal uncertainty and come out the other side. All of this was last year at the age of 23, which has taught me resilience and hard work.
What about Anshul’s interests outside of work?
What are your interests outside of work?
Outside of work, I'm constantly feeding my curiosity and staying active, both physically and creatively. I love going to the gym, and I'm a bit of a content consumption machine - podcasts, music, videos, you name it. I want to be that person who knows a little bit (or a lot) about everything. Jack of all trades, master of some.
That exposure actually helps me when I'm writing scripts, building interview questions, or creating content; it gives me more perspectives to draw from. Cricket is a big part of my life. I play professionally and represent Port Adelaide Cricket Club in second grade (at the moment) in the SACA Premier competition.
I'm also a bit of a music nerd. I've got every listening setup you can think of - AirPods, headphones, wired earphones, Bluetooth speakers; the whole lot. Music is always on.
Content creation is both work and passion for me. I'm across all platforms, YouTube, Instagram, LinkedIn, TikTok, constantly experimenting and creating.
Beyond that, I love the outdoors and hiking, I'm obsessed with hotpot, and I've recently gotten into finance and investment for myself, learning how to build long-term wealth and make smarter money decisions. Basically, I'm always learning, creating, or moving.
What is your favourite sporting moment?
This is easy, the moment R Ashwin hit the winning runs against Pakistan at The G in the T20 World Cup, with the GOAT at the non-striker's end and my friends and I screaming from the nearest seat to the long-on boundary.
What’s your ideal holiday?
I went to New Zealand in 2023 and absolutely loved it, but I was only able to explore the North Island. After watching multiple videos about RV camping, my ideal holiday would be driving and sleeping in an RV across the South Island, hopefully with a/some friend(s).
If you had 30 minutes to pick the brain of anyone, who would it be and why?
Travis Head - I'd love to ask him about his approach to cricket and whether he's been this chilled out since junior cricket, or if he ever treated it as 'ride or die' as many others do. Was there a specific moment or hardship that made him realise that letting go of certain things and staying easy-going is what works best for him?
What’s book or podcast that’s helped your career you recommend?
The Almanack of Naval Ravikant. It completely shifted how I think about building a career. The biggest takeaway for me was Naval's concept of specific knowledge, skills that can't be easily taught or replicated, that come naturally to you or through genuine interest. The other game-changer was his emphasis on leverage. Naval talks about building with code, media, people, and capital. I realized content is my leverage; it scales infinitely. One video, one post, one connection can reach thousands and create opportunities I'd never get from just applying online.
Additional details
Where in the world are you located, and where are you open to work?
Living in Adelaide, but open to work anywhere really. I'm 23 y/o and building my life, will go wherever an opportunity lies.
What is the most important consideration for you in your next role?
What’s most important to me in my next role is the ability to play to my strengths while continuing to grow.
Coming from a multicultural background and currently working in the public sector, I’ve added value to organisations through recruitment marketing and community engagement, helping get more people involved by understanding both domestic and international audiences.
I’ve been able to leverage my understanding of and access to the South Asian market to add value to initiatives like the AFL Desi project, and I continue to do the same through my work in cricket, sharing and promoting the Australian cricket ecosystem, particularly South Australian cricket and its initiatives, to domestic, South Asian, and broader international audiences.
In my next role, I’m looking to contribute to organisations that want to grow engagement, participation, and viewership across diverse markets, while also giving me the opportunity to develop my skills further so I can add even greater value over time.
What others say about Anshul
The feedback I get centers around three things: ownership, execution, and audience-first thinking.
On ownership and collaboration: When working with Engage Digital Partners (who manage AFL Desi), they told me I'm "very easy and flexible to work with" and that I don't just deliver what's asked, I treat projects like they're my own business. I come up with suggestions even when I'm not expected to and provide recommendations and feedback as if it's my own venture, not just a deliverable.
On execution: My manager at SAPOL highlighted my "go-getter attitude and intent." They said that no matter what happens, through collaboration and communication, I get the job done. I don't make excuses, I find solutions and deliver results.
On audience understanding: I bring a different and fresh perspective to the table. I put myself in the audience's shoes and create content based on what they would like to see, not just what I want to produce. That empathy and strategic thinking are what drive engagement and results.
People trust me to take ownership, they know I'll execute under pressure, and they value that I create for the audience, not just for myself.
What questions does Anshul have for employers?
How does the organisation currently measure success when it comes to diverse audience engagement, and is there an appetite to evolve those metrics?
When someone in this role has a great idea that's outside the initial brief, what's the process?
Is there room to test and iterate, or are deliverables pretty locked in?
What's one thing someone in this role has done that surprised you in a good way?
What's the biggest gap right now between where you are with diverse audience engagement and where you want to be, and is this role the way to close that gap?
Are there opportunities to represent the organisation externally - panels, partnerships, community events, or is the role primarily internal-facing?
Knowing what you know about me now, what's your biggest hesitation about bringing me on, and what would I need to demonstrate to overcome that?
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