Reuben’s recommendation
What can Grace do?
Give a quick overview of your work experience (jobs, internships, volunteering)?
My full time career experience is in marketing and media, where I have worked on clients across industries such as retail, sport and property. I also maintain a weekend job as a skincare specialist, where I work with customers to understand their skin, products and ingredients.
Do you have a track record of delivering measurable outcomes or KPIs?
Yes I do. I worked on a regionally significant football client at a time of immense heartache, following devastating floods in the area. Together, we reworked our strategy to approach with empathy and foster community spirit. Year on year, despite the devastation, we drove a 204% increase in club sign ups.
What technical or industry-specific skills do you bring?
I am fully versed in marketing and media across the full funnel. Including traditional, digital, activations and programmatic. I hold certifications across some of the biggest digital platforms and data analysis tools.
What tools/platforms/software are they proficient in?
Meta
Google Ads
TikTok
Pinterest
LinkedIn
Roy Morgan
Google Analytics
YouTube
DV360
CM360
Agency Analytics
Datorama
Asteroid
Mediaocean BMD
Google Display Network
MS Office
October CRM
What qualifications, certifications, or degrees do you hold?
Bachelor of Communications and Public Relations Meta Blueprint Certification Google Ads Certification IAB Advertising Fundamentals and Digital Advertising Practices
I’m very loyal and I don’t back down. Challenges don’t scare me, they’re an opportunity and I’m always hungry for growth.
- On why organisations should take a punt on her
What steps has Grace taken to break into the sports industry?
I’ve been working on making connections and interactions. I have sent some messages and connection requests and applying for roles that are being advertised
Grace wants to work in sport because…
Some of the best moments of my life have come from events and the community they create. They spark stories that will be told for a lifetime. Like watching the Knights win the 2001 Grand Final with my family and friends. Attending the F1 Melbourne Grand Prix and making friends that you catch up with every year. Ultimately, I want to build stories and communities. I want to be even a small part of sport that sparks that passion within audiences.
Where does Grace want to go?
Next Six-12 months | Next 5-10 years |
|---|---|
In 6 months time I would like to be working in a marketing or communications role in the Formula 1. In 12 months time, I hope I’m seeing audiences share and engage with the stories I’ve been creating | I want to work my way up to be a Chief Marketing Officer. To not only look at the marketing strategy, but how it aligns to the broader team and how marketing can support in overall growth. |
What sporting problem keeps Grace up at night, and how would you solve it?
Women in sport. We are well on the way to seeing growth here, but even women working behind the scenes in sport is a particular area I would love to see more development in.
What is Grace like?
What kind of environment do you thrive in?
Busy environments! I don’t do well in quiet and lowkey places. Give me issues to solve and things to juggle and I’ll be in my element
When have you had to show resilience in your life or career?
Resilience is a fundamental part of my being. In my career, I have to showcase resilience all the time. Whether it’s dealing with unhappy clients or technical difficulties. Recently, one of my clients was seeing particularly poor performance from their marketing. Naturally, they were unhappy with this. I took some time to review everything to date, look at opportunities and analyse budgets. From this, I went back to them with a recommendation that didn’t inflate budget but dropped one of their channels, as the opportunity was greater in SEO than Meta. I went back and presented this to them and they agreed, since then, we’ve seen a significant increase in performance. This not only maintained my relationship ship with the client, but also showcased our ability to be resilient and agile.
What about Grace’s interests outside of work?
What are your interests outside of work?
Pilates
Books (I own a small library)
Cooking and swimming/the beach. Any form of water brings me clarity and calm
What is your favourite sporting moment?
Charles Leclerc’s 2024 Monaco win
What’s your ideal holiday?
I’m not big on relaxing holidays, I want to experience as much culture as possible! I’d love to go to Morocco, Egypt, the Netherlands, Switzerland, Canada…so many places, so little time!
If you had 30 minutes to pick the brain of anyone, who would it be and why?
Susie Wolff. I greatly look up to Susie and she has such a wealth of knowledge and is trailblazer for women in Motorsport. The only issue I would have is capping the conversation at 30 minutes.
What’s book or podcast that’s helped your career you recommend?
It’s not a book, but WARC is an industry leading marketing platform with articles and podcasts covering the latest trends, data and opportunities worldwide. I check it every day.
Additional details
Where in the world are you located, and where are you open to work?
Living in Newcastle Australia, but open to work worldwide
What is the most important consideration for you in your next role?
Professional development and management support
What others say about Grace
My previous media manager and mentor describes me as ‘an absolute gun’. My AD has praised my ‘initiative and macro level knowledge, always providing the team with industry updates and insights. Grace also saw gaps in processes and created documented procedures and implemented policies that are used agency wide’
What questions does Grace have employers?
What defines success metrics to you?
What strengths, weaknesses and opportunities do you see in me and my experience?
What defines a standout candidate?
Got an open role? Share it with us and we’ll line up the right players for you - Submit a Job