What can Rebecca do?
Give a quick overview of your work experience (jobs, internships, volunteering)?
I am currently undertaking a one year internship at West Ham United in the ticketing department. My main responsibilities are liaising with fan groups and partners, look after Women's match-day hospitality.
Prior to this, I worked at Wimbledon during the Championships in the accreditation team.
I also did work experience at Charlton Athletic Football Club, working with the Marketing and Communications team for the women's side.
In 2024, I did a six month internship at CNN in the sports department. I was in charge of the morning briefing, helped steer editorial output, built and maintained relationships with key stakeholders.
I have also volunteered with Football for Future, a climate change charity.
What technical or industry-specific skills do you bring?
I bring a blend of technical, operational and industry-specific skills developed across elite sport, global events and sports media. I have hands-on experience in supporter services, including daily use of Zendesk, phone and in-person service delivery, managing complex enquiries with accuracy, empathy and efficiency.
I am skilled in maintaining ticketing databases, preparing internal reports, and using supporter data and survey insights to improve premium and VIP experiences.
I have strong matchday and event operations experience, supporting fan engagement activations, hospitality and VIP arrivals, accreditation processes, and venue access control at high-profile events such as The Championships, Wimbledon.
This includes working calmly under pressure in fast-paced, live environments and collaborating with multiple stakeholders to deliver a seamless experience. From my roles in communications and media, I bring industry knowledge of football and global sport, alongside strong written and verbal communication skills.
I have experience supporting matchday media operations, producing digital and broadcast sports content, coordinating international logistics, and managing stakeholder and supporter communications.
Together, these skills allow me to contribute effectively to fan-focused, operational and communications-driven roles within the sports industry.
What tools/platforms/software are they proficient in?
Zendesk
Freshdesk
Google Suite
Microsoft
What qualifications, certifications, or degrees do you hold?
Undergraduate degree - Political Science and International Relations
Masters degree - Security, Terrorism and Insurgency
I don’t just understand sport as a product — I understand it as a lived experience for supporters, families, players and staff, and I bring that perspective into everything I do.
Someone should take a punt on me because I combine genuine care for people with proven experience in high-pressure, elite sporting environments. What separates me from others is my ability to stay calm, organised and empathetic in fast-paced situations while still paying attention to detail. From delivering daily supporter service and managing VIP experiences to working at globally broadcast events, I’ve shown I can be trusted with responsibility and represent organisations professionally under pressure. I’m also deeply motivated. My connection to sport is personal, and that translates into real commitment, curiosity and a willingness to go the extra mile. I actively seek feedback, take ownership of projects, and care about doing things properly — not because I’m told to, but because I want to contribute work I’m proud of. If someone takes a chance on me, they’re getting someone reliable, people-focused and ready to grow quickly within the organisation.
What steps has Rebecca taken to break into the sport industry?
I have taken several paid and unpaid work opportunities.
I also started a social media and Tiktok account about women’s sports.
I have started to reach out to people on Linkedin.
Rebecca’s interest in sport all started as a way for her family to connect
I want to work in the sports industry because sport has always represented community, connection and shared experience in my life. Growing up, sport was a way for my family and me to connect — learning together, talking about players, and sharing moments that went far beyond what was happening on the pitch or track. Those experiences showed me how powerful sport can be in bringing people together, and now, through my work in sport, I see that I can help facilitate that same sense of connection for others.
Working in football and elite events has reinforced how sport creates belonging across generations, backgrounds and communities. Whether it’s a family attending their first match or supporters building lifelong traditions, I find real purpose in helping deliver experiences that matter to people on a personal level. I’m also deeply motivated by the way many athletes use their platforms for good. Seeing players speak up, support communities and drive positive change showed me that sport can be a force for progress, not just entertainment.
That impact shaped how I view sport and inspired me to want to contribute to an industry that can influence lives well beyond the game itself. Pursuing a career in sport is a way of making paying homage to those moments that sparked my love for it — from being told stories about Thierry Henry to being encouraged to watch a young Lewis Hamilton “because he was going to go far.” But also the little girl who was so often grilled by the boys in her class about her knowledge, to show she belonged when they were perhaps not held to that standard. Sport has given me memories, values and purpose, and I want to build a career that reflects all of that by helping others experience the same meaning and connection that sport has given me.
Where does Rebecca want to go?
Next six-12 months | Next 5-10 years |
|---|---|
Over the next 6–12 months, my primary career goal is to secure a full-time permanent role within the sports industry where I can continue developing my experience in fan engagement, supporter services, matchday operations and activations. I want to build on my current work in ticketing and elite event environments, taking on greater responsibility and contributing more strategically to the delivery of high-quality supporter experiences. I am also focused on strengthening my technical and operational skills, particularly in areas such as CRM and data-led supporter insight. Developing a deeper understanding of how supporter data and feedback informs decision-making is a key objective for me. Ultimately, my goal over the next year is to establish myself as a reliable, proactive professional in the industry, with a strong foundation for longer-term progression in fan experience and operations roles. | I would like to grow within across roles and start making a name for myself as reliable, hard working and innovative. I want to have implemented new protocols or strategies at an organisation that I am proud of. |
What sporting problem keeps Rebecca up at night, and how would they solve it?
One problem in sport I would love to help solve is the disconnect some supporters feel from clubs and events as sport becomes more commercial and less accessible. While growth and revenue are essential, it can sometimes come at the expense of affordability, inclusivity and the sense of belonging that makes sport special in the first place.
Through my experience, I’ve seen how small operational decisions — clear communication, thoughtful pricing structures, accessible ticketing processes and genuinely responsive supporter service — can have a huge impact on whether fans feel valued or excluded. I’m particularly interested in improving how clubs use supporter feedback and data to shape fairer, more inclusive experiences, rather than treating engagement as an afterthought.
I’d love to contribute to making sport feel welcoming and human at every level, ensuring that families, young fans and first-time attendees can build the same meaningful connections that many lifelong supporters have. For me, solving this problem is about protecting the community and togetherness that sit at the heart of sport, while still allowing the industry to grow sustainably.
What is Rebecca like?
What kind of environment do you thrive in?
I thrive in an environment that respects everyone's individual skillsets and allows for collaboration.
When have you had to show resilience in your life or career?
Having been an intern at multiple organisations, I have gotten used to putting ideas forward and having them rejected. Instead of viewing these 'no's as a reflection on my ability, it has helped me fine-tune my judgment and brief-hitting skills, and has made me a more resilient and confident team member.
What about Rebecca’s interests outside of work?
What are your interests outside of work?
I attend sporting events
I love going for walks and exploring my city
I enjoy traveling to learn about new cultures and see the worlds wildlife - traveling to the Women’s World Cup in and swimming with whales was a real life affirming moment.
What is your favourite sporting moment?
My favourite sporting moment is England winning the UEFA Women’s Euro 2022 at Wembley. Beyond the result, it felt like a defining moment for women’s sport in this country. Watching a sold-out Wembley celebrate a women’s team showed how far the game had come and what was possible when women’s sport is given the platform and respect it deserves.
What made it especially meaningful was seeing the impact beyond the final whistle — young girls seeing themselves represented on the biggest stage, families attending together, and the wider shift in how women’s football was talked about and valued.
As someone who now works in women’s football, that moment reinforced why I want to be part of the industry: helping to build inclusive, visible and lasting experiences that grow the game and its community.v
What’s your ideal holiday?
I don't often go back to the same place twice, as I love to learn about new places and push myself out of my comfort zone.
My favourite type of holiday is a city break where I can visit new museums and art galleries, but also try out local delicacies and people watch.
If you had 30 minutes to pick the brain of anyone, who would it be and why?
I would want to talk to Ian Wright, due to his post playing-career focusing on grassroot football, the women's game and supporting the next generation. I also think we would have a good laugh.
Additional details
Where in the world are you located, and where are you open to work?
Living in London, open to work in the UK and Australia.
What is the most important consideration for you in your next role?
A permanent role that challenges me at an organisation that values integrity and ambition
What questions does Rebecca have for employers?
What does progression look like at your organisation?
How can I expand my skillset within the workplace?
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